Since the 1970s Luv n’ care® Ltd. has been dedicated to providing high quality, innovative products that are inspired by nature and make the lives of babies and parents easier, simpler and more fun. Our expertise covers all the important and exciting stages that parents encounter when their baby develops and grows, helping them to make important decisions along the journey of parenting.

The Nuby™ brand covers feeding, weaning, soothing, play, bath, and nursery as well as boasts patented innovation in all of its categories.

Our significant financial investment in research, design, innovation and intellectual property protection keeps the brand at the forefront of technology and design – ensuring it is the fastest growing brand worldwide.

Nuby™ is distributed in over 155 countries around the world by our carefully selected partners and distributors and has been loved by millions of babies and families worldwide for the last 40 years.

At Nuby™ we strive to make the lives of parents and children easy, simple, and fun so they can enjoy the most wonderful experiences of growing up. Parents can feel safe in the knowledge that our Nuby™ products have been developed, researched, and manufactured to the highest standards.